At Residents Realty, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data, including when you interact with us via SMS/MMS messaging. By using our services or opting into our messaging program, you agree to the practices described in this policy.

1. Information We Collect

  • Contact Information: Your name, phone number, and email address when you provide it to us (e.g., through a sign-up form or opt-in process).
  • Messaging Data: Information related to your participation in our SMS/MMS program, such as your opt-in consent, message preferences, and responses.
  • Other Data: Information you voluntarily share with us, such as feedback or inquiries about properties.

2. How We Collect Information

  • Opt-In Forms: When you sign up for our messaging program via our website, a physical form, or by texting “START” to our 10-digit long code (10DLC) number.
  • Direct Interaction: When you contact us or respond to our messages.
  • Automated Means: Data collected through cookies or analytics tools on our website (see our website privacy section for details).

3. How We Use Your Information

  • Provide Messaging Services: Send you real estate-related messages (e.g., property listings, market updates, or promotional offers) as part of our SMS/MMS program, based on your opt-in consent.
  • Improve Our Services: Analyze messaging engagement to enhance our offerings.
  • Comply with Legal Obligations: Meet regulatory requirements, including 10DLC compliance with The Campaign Registry (TCR).

4. SMS/MMS Messaging Program

  • Program Description: Our messaging program delivers real estate updates, promotional offers, and customer support messages to your mobile device via our registered 10DLC number, (718) 878-3700.
  • Opt-In Process: You must explicitly opt in to receive messages. This may occur by texting “START” to (718) 878-3700, checking a box on a form, or confirming your consent through a double opt-in process.
  • Message Frequency: You will receive approximately 2-5 messages per month, though this may vary based on your interactions or program updates.
  • Costs: Message and data rates may apply, depending on your mobile carrier plan.
  • Opt-Out Process: To stop receiving messages, reply “STOP” to any message. You will receive a confirmation, and no further messages will be sent unless you opt in again.
  • Help: For assistance, reply “HELP” to any message or contact us at office@residentsrealty.com.

5. Sharing Your Information

  • We do not sell or share your personal information with third parties for their marketing purposes.
  • With Service Providers: Trusted partners (e.g., messaging platforms like Zoho Voice) who assist us in delivering our services, subject to strict confidentiality agreements.
  • For Legal Reasons: If required by law, regulation, or to protect our rights and safety.
  • We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

    • All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Data Security

We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

  • Access and Update: You may request access to or updates to your personal information by contacting us at office@residentsrealty.com.
  • Opt-Out: You can unsubscribe from our messaging program at any time by texting “STOP” to (718) 878-3700.
  • Consent Withdrawal: You may withdraw consent for data processing where applicable, subject to legal limitations.

8. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you opt out, we will retain minimal data (e.g., your phone number) to ensure we honor your opt-out request.

9. Third-Party Links

Our messages or website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

10. Compliance with 10DLC and Regulations

We comply with The Campaign Registry (TCR) requirements for 10DLC messaging, including brand and campaign registration, and adhere to applicable laws such as the Telephone Consumer Protection Act (TCPA) and Cellular Telecommunications Industry Association (CTIA) guidelines.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will be posted on our website at [insert website URL], and significant changes will be communicated via SMS or email where required.

12. Contact Us

If you have questions about this Privacy Policy or our messaging program, please contact us: